Media Relations
We help you get visibility
for your products, the company and employees
through publicity. We craft publicity materials
such as press kits, news releases and feature
articles for print and broadcast news media.
We distribute publicity materials
to media outlets and follow up with reporters
for optimal coverage. In addition, we facilitate
media interview training -- described below
-- for spokespersons.
Media
Interview Training Workshop: Taking
Charge of Media Interviews
Instructor: Janet Reese
Do you dread talking with
reporters because you fear being misquoted?
Do you hesitate contacting reporters with a
positive news story because you're uncertain
how to reach them, what to say, or how they
will respond? If your answer is “yes”,
this workshop is for you, and for anyone who
wants to build their confidence and increase
their effectiveness in working with the news
media.
Spokespersons must be cooperative,
active partners with reporters in order to effectively
communicate with constituents. Learn how to
achieve good working relations, mutual respect,
and fair coverage with reporters in this interactive,
fun, half-day workshop focusing on the print
news media.
Obtain the knowledge and skills
to:
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Know what to ask reporters
and what to say to reporters |
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Feel confident and in control
when talking with reporters |
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Advance your agenda with proactive
messages |
Learn about:
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The four-step approach to
media interview preparation |
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How to use an interview preparation
checklist |
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Crafting and delivering effective
key messages |
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Successful soundbites: The
Five C’s |
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What gets soundbited |
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Interviewing guidelines: 20
Do’s and Don’ts |
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How to bridge to your message
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Reporter tactics and what
to do |
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What makes news |
Email
us today or phone us at 303-388-1038.
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